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How the Smartphone is Redefining Dating Norms

How the Smartphone is Redefining Dating Norms

But the average age of marriage is creeping up. And the when, where and how we’re meeting our spouse-to-be is changing too, driven by the digital age we’ve been thrown into.

Today’s dating environment is more diffuse and more competitive than ever, as dating apps compete for our attention and affection, all the while gathering and analyzing our information. It is fundamentally redefining the dating norms we’ve known for the past half century. But is the data driving us to make the right romantic decisions?

Digitizing the matchmaking process makes us more reliant on data than ever. Before Match launched in 1995, chemistry – with an assist from serendipity – was the primary driver of matchmaking throughout most of modern Western culture.